Investing.com -- Zeta Global surged over 10% in trading on Wednesday, buoyed by robust performance during the critical Cyber Five shopping period, from Thanksgiving to Cyber Monday.

The company reported a substantial 108% year-over-year increase in usage of its AI-powered Zeta Marketing Platform, marking a record-setting start to the holiday season.

Zeta’s platform, which enables brands to deliver personalized marketing across multiple channels, achieved 100% uptime during this high-stakes period.

“Marketers are under increasing pressure to execute strategies that drive both value and high-impact results,” said David Steinberg, Zeta’s Co-Founder, Chairman, and CEO. He credited the platform’s efficiency and effectiveness in helping brands engage high-intent shoppers during these pivotal days.

The company’s consumer insights also point to evolving shopping trends. A Zeta survey of over 6,000 shoppers revealed that 53% plan to start their holiday purchases in December, an 8% increase from last year.

This shift is said to align with behavioral data showing subdued holiday-related activity in October and November.

“With consumer confidence at a 16-month high, Zeta anticipates strong demand for tools that enable efficient, ROI-driven digital marketing throughout the remainder of the season,” stated the company.

Steinberg emphasized that the platform’s ability to deliver ROI-driven results positions it as an essential resource for marketers navigating changing consumer habits.