World Liberty Financial, a crypto project associated with the Trump family, has strongly denied accusations of selling tokens or offering preferential deals. The allegations, reported by Blockworks, suggested the project was swapping unlaunched WLFI tokens for equivalent amounts of native tokens with a 10% fee attached. The company clarified these token movements were part of regular treasury management, meant to reallocate assets to meet operational needs, not to sell tokens.

The project holds a crypto treasury worth over $364 million, with the largest assets being Ethereum (ETH), Wrapped Bitcoin (WBTC), and USDC. It also holds smaller assets like AAVE, LINK, and ENA. Despite the size of its holdings, the company has been affected by a drop in Ethereum's value, which makes up a significant part of its portfolio.

World Liberty has faced scrutiny over Justin Sun’s involvement in the project. Sun, the founder of Tron, invested $30 million in WLFI tokens in November and later committed to an additional $45 million in January, sparking concerns about potential conflicts of interest. Additionally, figures like Anthony Scaramucci and Mark Cuban have criticized the project, with Scaramucci calling it a "scammy grift" and Cuban expressing skepticism about its launch.

Despite the criticisms, the company moved forward with its plans, reaching a milestone by selling 20% of its WLFI token supply and generating $300 million. Following significant demand, the company decided to sell an additional 5% of the tokens.

The World Liberty protocol is a decentralized finance (DeFi) platform aiming to allow users to earn interest through DeFi protocols and borrow against their crypto assets. It is set to launch in Q3 2025, with a projected valuation of $1.5 billion. However, the WLFI tokens are not tradeable yet, as they are locked indefinitely. Reports indicate that 60% of the holding company's equity and 75% of the fees from the WLFI token sale will go to the Trump family.

Amid a market sell-off, rumors arose about the project’s involvement in insider trading or preferential token deals. The company also bought $2 million worth of MOVE tokens, which raised further suspicion. However, Rushi Manche, the founder of Movement Labs, denied any wrongdoing in connection to the purchase.

Despite multiple controversies, including accusations of “quid pro quo” relationships, World Liberty Financial continues to expand, acquiring stakes in various projects. However, its future remains uncertain as it navigates these challenges in the DeFi space.