Investing.com -- Lyft Inc (NASDAQ: LYFT ). is in the process of developing a simplified version of its app, specifically designed for elderly riders, according to Bloomberg News. This move is part of the company’s strategy to distinguish itself from its main competitor, Uber Technologies Inc . (NYSE: UBER )

The new feature, known as "Lyft Silver," aims to provide a user-friendly experience tailored to seniors. According to a review of the app’s publicly accessible iOS code by Bloomberg News, the interface will have a simpler look and offer easy access to support.

In addition to these features, Lyft Silver will allow older users to share ride details with a contact and utilize digital gift cards sent by acquaintances.

The language used in the app’s code suggests that Lyft aims to market this feature as a tool that promotes independence among older adults. At the same time, it offers their family members a sense of assurance.

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