Feb 03, 2025
Tesla loses market share in Sweden, Norway as Musk looms large
Tesla lost market share in Sweden and Norway in January, car registration data showed on Monday as the U.S. electric vehicle maker faces a test of popularity following billionaire CEO Elon Musk's high-profile foray into politics. A total of 405 new Teslas were registered in Sweden last month, down 44% from January of 2024, while registrations in Norway fell to 689, a decline of 38% over the same period, despite soaring overall demand for cars in the two countries. While Tesla's Model Y crossover SUV was the most sold car in both of the two Nordic countries in 2024, the group's image has taken a hit in recent weeks, a market sentiment survey by Sweden's Novus Group found according to Swedish news agency TT.